Isn't it nice to be able to throw back at this man the millions of times that any PR exec in the UK has come up against editorial independence policies.
They really do exist, and thats what makes our media so readable (and the PR person's job so challenging).
If this guy was right then you wouldn't need PR execs at all - just a few messaging/stategists and then just get your media buyers on the phone to the editors.
Comment by Phil Gomes on February 4, 2008 at 2:22pm
Waitaminnit... Companies have a point of view and leverage a specific management discipline to argue that point of view?
Damn... Too bad I left my tinfoil hat in my other suit this morning.
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