PR is evil

[Andrew Bruce Smith]

[Theo World's Leading]

Anti-propaganda propaganda...I love it!

How do we know he's telling the truth, eh? Eh?

Who's pulling his strings? That's some pretty slick video editing there sunshine...who stumped up the cash for that eh?

[Phil Gomes]

Waitaminnit... Companies have a point of view and leverage a specific management discipline to argue that point of view?


Damn... Too bad I left my tinfoil hat in my other suit this morning.

[Prem]

Isn't it nice to be able to throw back at this man the millions of times that any PR exec in the UK has come up against editorial independence policies.

They really do exist, and thats what makes our media so readable (and the PR person's job so challenging).

If this guy was right then you wouldn't need PR execs at all - just a few messaging/stategists and then just get your media buyers on the phone to the editors.